Is Your Marketing Actually Working — or Just Keeping You Busy?
So we hate to break it to you, but you know how you worked so hard to get your typing speed to 80–100+ WPM? All that could change and probably will with the emergence of Voice Search Optimisation.
Yes, whilst ‘VSO’ is not really a ‘new’ phenomena, (yes I am talking about the likes of Siri & Alexa) it looks to become increasingly important with the advancement of AI for your marketing and SEO.
And here’s the part we really want business owners to pay attention to.
People are not searching the way they used to. Typing into Google is starting to feel a bit like faxing. Not dead, not useless, but slowly becoming the “old way” of doing things.
Because now, your customers are asking questions out loud. They are not just searching “best accountant Brisbane” anymore, they are saying things like, “Hey Siri, who’s a good accountant near me that can help with BAS?” And Google, Siri, Alexa, and AI tools like ChatGPT are all doing their best to deliver one clear answer.
The real question is, will your business be that answer?
Voice search has been around for ages. But in 2025 and beyond, it’s becoming impossible to ignore because voice search isn’t growing on its own. It’s growing alongside AI.
Google Search is evolving into something more like a conversation. Instead of giving you ten blue links, it’s increasingly giving you an answer, followed by suggested follow-up questions.
That shift is massive for marketing.
Because when search becomes more conversational, the businesses that win are the ones that sound like they’re already answering the customer’s question.
Not the ones trying to cram keywords into a paragraph like it’s 2012.
So no, typing isn’t disappearing overnight.
But the way people discover businesses is changing fast.
And if your content is written like a brochure, it’s going to struggle.
Let’s simplify this.
When people type, they tend to search like robots.
When people speak, they search like humans.
Typed search:
Voice search:
Notice what’s happening?
Voice searches are longer.
They include context.
They include emotion.
They include urgency.
Voice search is less about keywords and more about intent.
And that means businesses that create content around real customer questions are about to gain a huge advantage.
Not completely….
Typing will still be used for work, research, writing, and detailed searching, so we are definitely not saying keyboards are going extinct like dinosaurs.
But what is becoming obsolete is the old-school SEO mindset that says, “Pick one keyword, write 600 words, and repeat it 12 times.” That approach is already outdated. Because the future of SEO is not about ranking for keywords, it is about being the clearest and most helpful answer. In a world where search engines are trying to behave more like assistants, your content needs to behave like a trusted expert.
Voice Search Optimisation is the process of writing and structuring your website content so it can rank for spoken, conversational searches.
But more importantly, it’s about making your content easy for Google and AI tools to understand and reuse.
Because voice search is often a one-answer game.
If someone asks a voice assistant a question, they don’t get ten options. They usually get one.
That means your content needs to be:
Which is exactly what we aim for with strategic SEO content.
(And yes, we do this as part of our SEO services: https://www.wethinkdigital.com.au/digital-marketing/seo)
Here’s the easiest way to explain the future of search.
Think of Google like a teacher. When someone asks a question, Google scans the internet looking for the best student to answer it.
The student who gives a clean, confident response gets chosen, while the one who rambles for five paragraphs and never gets to the point gets ignored. Voice search and AI-driven search are both pushing Google to reward content that is direct, structured, and genuinely helpful. That is also why Featured Snippets still matter so much.
If you have ever searched something and seen a highlighted answer sitting at the top of the results, that is Google essentially saying, “This is the best answer. Everyone else can sit down.” Voice search is often powered by that exact same concept.
This is the part most business owners get wrong.
They assume voice search optimisation means rewriting their entire website with a bunch of long keywords and awkward phrases, but it doesn’t. In reality, voice search optimisation is mostly about how your content is written and structured, so it matches the way real people ask questions and makes it easy for search engines and AI tools to understand and pull the right information.
Your headings should sound like real customer questions.
Instead of:
Our Services
Try:
What services do we offer?
Instead of:
SEO Packages
Try:
How much does SEO cost in Australia?
This instantly makes your page more voice-search-friendly and easier to skim.
Voice search rewards speed.
If someone asks “How long does SEO take to work?”, they don’t want a 700-word story about how SEO is a journey.
They want an answer.
A strong structure looks like this:
Your content should sound human, not robotic.
That doesn’t mean slang everywhere.
It means clarity.
Instead of:
“Businesses must implement a multi-layered digital presence to ensure visibility.”
Try:
“If people can’t find you online, they can’t buy from you.”
Simple wins.
Even if your business isn’t hyper-local, voice search often is.
People search for:
Your website should clearly show:
And if your website doesn’t clearly communicate this, you’re basically invisible in voice search.
(We fix this kind of thing constantly through website development: https://www.wethinkdigital.com.au/websites/web-design-and-development)
Let’s get practical.
If you want your business to show up more in voice and AI-driven search, you need content that answers real-world questions.
The best-performing formats include:
Not boring FAQs like “Do you offer refunds?”
We mean real customer questions like:
People ask questions like:
If you create content that answers these properly, Google will love you.
This is HUGE in voice search.
People ask:
If you can answer those questions clearly, you’re building trust before someone even clicks your site.
(And yes, if you want the paid side of the equation to work too, Google Ads still has its place: https://www.wethinkdigital.com.au/digital-marketing/google-ads-services)
This is where things get spicy, because the future is not just voice search, it is AI-curated answers. Customers are no longer only typing into Google, they are asking full questions like, “What’s the best marketing agency for small business in Australia?” and AI tools are now summarising the options for them. The problem is, if your website content is vague, thin, or full of fluff, you are far less likely to be included in those summaries or referenced as a trusted source.
AI systems tend to favour content that is:
In other words, authority wins.
That’s why we focus so heavily on content marketing and SEO together. You can’t separate them anymore.
If your content strategy is scattered, your SEO will be too.
If you want to build this properly, our content marketing service is designed for exactly that: https://www.wethinkdigital.com.au/digital-marketing/content-marketing
Let’s keep this simple. Schema is basically extra code that helps Google understand your website content.
Think of it like putting labels on your pages so search engines do not have to guess what everything means. And when Google does not have to guess, you are far more likely to show up correctly and more prominently in search results.
This becomes even more important for voice search, because voice assistants need confidence when choosing what content to pull. They are not going to read out loud a messy page with unclear structure, vague information, or confusing formatting.
The most useful ones include:
Schema isn’t a “magic ranking button”, but it can make your content more eligible for enhanced search results.
And in a world where Google is serving answers, you want every advantage you can get.
Many businesses still treat voice search like a passing trend, as if it is just a fun little add-on to their marketing strategy. But it is not. Voice search is tied directly to a much bigger shift happening across digital marketing right now. People want faster answers, they want fewer clicks, and they are increasingly relying on AI-generated summaries to make decisions, even when those summaries are not always accurate.
At the same time, attention spans are shrinking, which means the businesses that win online will be the ones who show up quickly and explain what they do clearly. If your marketing strategy still relies on people finding your website and slowly browsing around, you are going to lose leads. Because customers do not browse anymore.
They scan, they compare, and they decide fast.
Here’s what we recommend if you want to stay ahead.
Your service pages should answer questions like:
If your service pages are just “we offer X, Y, Z”, they won’t compete.
Not fake ones. Not filler.
Real ones that you get asked in meetings, emails, and DMs.
You don’t need endless content.
You need the right content.
The kind that answers:
“Should I hire someone for this?”
Voice search might bring someone to your website, but trust is built across social, branding, and consistency.
This is why strong branding matters more than ever: https://www.wethinkdigital.com.au/creative/branding
And it’s why social media isn’t just “posting”, it’s reputation building: https://www.wethinkdigital.com.au/digital-marketing/social-media
Typing isn’t going away tomorrow.
But the way customers search is changing rapidly.
Voice search is becoming normal.
AI search is becoming unavoidable.
And Google is becoming less like a directory and more like an assistant.
If your business wants to stay visible, you need content that is:
And if you want help building that system properly, we can help.
Explore our SEO services here:
https://www.wethinkdigital.com.au/digital-marketing/seo
Or if you want a full marketing strategy that connects SEO, content, paid ads, and social into one engine:
https://www.wethinkdigital.com.au/digital-marketing
