Introduction
Running an online store? Cool. But if nobody’s finding your products through search, you're basically a shop with the lights off. That’s where e-commerce SEO steps in; helping your site show up in search, get more clicks, and turn browsers into buyers.
In this blog, we’ll walk through specific SEO tactics for product pages, how to write product descriptions that actually sell, and why reviews and schema markup might just be your e-commerce secret weapon.
Optimising Your Product Pages Like a Pro
Your product pages are your digital shopfront. If they’re not search-friendly, you’re missing out on serious traffic. Here's how to get them in shape:
- Use clear, keyword-rich product titles: Think like your customer. What would they Google? Include product type, brand, and key features.
- Write unique meta titles and descriptions: Don’t copy and paste. Each product should have its own search-friendly snippet.
- Optimise your images: File names, alt text, and size all play a role. Faster load times = better rankings.
- Clean, crawlable URLs: Stick to short, descriptive URLs like /blue-knit-jumper instead of /product123?ref=abc.
- Internal linking: Link to related products, categories, or blogs to guide users (and Google) through your site.
This stuff might sound small, but it adds up and Google notices.
Writing Product Descriptions That Don’t Sound Like a Robot
Let’s be real: no one wants to read a boring block of specs. Your product descriptions should sell the vibe as much as the features.
Here’s how to keep them SEO-friendly and actually readable:
- Start with your hook: Think benefits first. What makes this product awesome?
- Use natural keywords: Sprinkle in key search terms, but make it sound like a human wrote it.
- Answer real questions: What size is it? What does it feel like? Who’s it for? Don’t make customers hunt for info.
- Tell a mini story: Set the scene. “Perfect for beach days or city strolls” goes a long way.
- Make it skimmable: Use bullet points for features and bold sparingly for key info (yep, we remember your style rules).
Your copy should do more than describe – it should convert.
Don’t Sleep on Reviews and Schema Markup
Want to boost trust and search rankings? Tap into these underrated MVPs:
- Customer Reviews: Not only do they build credibility, but they can improve your SEO by adding fresh, keyword-rich content to your product pages.
- Schema Markup: This is what makes your pages look “fancy” in search results – think star ratings, price, stock status. Add structured data to your site and give Google more context to boost visibility.
- Q&A or FAQs: Adding a FAQ section with keywords = goldmine for SEO and helpful content for users.
These features don’t just help with rankings, they help boost click-throughs and trust, too.
Conclusion
SEO for e-commerce isn’t just about getting seen, it’s about getting sales. With optimised product pages, compelling copy, and a little help from schema markup and reviews, your online store can climb the rankings and keep people coming back.
How We Think Digital Can Help
We help e-commerce brands get found (and get bought). From optimising product pages to writing scroll-stopping descriptions and implementing all the nerdy back-end stuff like schema markup, we’ve got you.
Search engines are the new shopfront. Let’s make sure yours is getting foot traffic. Book a discovery call now.
